ANDYSHOCK.

What I Fixed · 12 Interventions

I cut the waste.
The numbers moved.

Broken funnels. Wasted budget. Busywork that eats your margins. These are 12 fixes I made—not another list of things I could do.

Standards are free. Math isn't. Show me the fucking economics.

Case Study 01Profit by day 6

7.44×

Blended ROAS

Starting ROAS0×
Resulting ROAS7.44×

RAPID MARKET ENTRY · UAE & KSA

I made a cold start pay in 14 days.

The Bleed

New market. No ad history. Expensive clicks and no budget to burn.

I Fixed

I cut broad testing and focused four campaigns on buyers ready to purchase.

The Result

  • 7.44x Blended ROAS
  • Day 6 Breakeven
  • HK$109 Cost Per Conversion
Case Study 0222 markets · IPO listed

$400k

Monthly revenue

Brand search share95%
Meta CPC reduction−38%

ENTERPRISE SCALE · 22 COUNTRIES

I scaled Xplora beyond the giants.

The Bleed

A small Nordic brand had to compete in 22 countries against much bigger budgets.

I Fixed

I built acquisition across four channels and cut Meta click costs by 38%.

The Result

  • $400,000/mo Revenue at 4+ ROAS
  • 22 Markets Scaled
  • Listed on Oslo Stock Exchange
Case Study 03£8 target → below £5

< £5

Cost per acquisition

Target CPA£8 target
Actual CPA< £5 actual

B2B PIPELINE · LEAD GENERATION

I brought lead costs below target.

The Bleed

No audience history. A tight budget. Every wasted click hurt.

I Fixed

I targeted competitor searches and moved to automated bidding once conversions came in.

The Result

  • Target CPA crushed from £8 down to sub-£5
  • Zero wasted ad spend
Case Study 046 months · kr 7.74M

+562%

Revenue growth

D2C SCALE · 6 MONTHS

I broke Bekka’s growth ceiling.

The Bleed

Instagram was carrying the business. Paid acquisition had no reliable engine.

I Fixed

I tested 11 approaches and doubled down on catalog sales and returning shoppers.

The Result

  • +562% Total Revenue Lift
  • kr 7.74M Ad-Attributed Flow from kr 170k spend
  • 32x Google ROAS
Case Study 05Google ROAS · 14.5×

26.7M

NOK ad revenue

APPAREL SCALE · MARGIN DEFENSE

I scaled sales without sacrificing margin.

The Bleed

Weak targeting and constant discounts were eating the brand’s margins.

I Fixed

I rebuilt Shopping, separated returning visitors and added Snapchat without leaning on discounts.

The Result

  • 10M NOK on Google at 14.5x ROAS
  • 14.9M NOK on Meta at 5.53x ROAS
  • 1.8M NOK on Snapchat at 6.41x ROAS
Case Study 06Petsify revenue · 2×

4→10×

Lens2me ROAS

Starting ROAS4× before
Resulting ROAS10× after

GOOGLE SHOPPING · FEED ARBITRAGE

I fixed the products. Sales followed.

The Bleed

Broken product feeds and sold-out stock kept wasting budget while returns fell.

I Fixed

I rebuilt the feeds, removed 23 unavailable products and cleared regional restrictions.

The Result

  • Lens2me ROAS jumped from 4x to 10x
  • Petsify Revenue Doubled (2x)
  • QKorean ROAS up 40%
Case Study 07Bing ROAS · 7.43×

+123.22%

Net sales growth

INTENT CAPTURE · GOOGLE & BING

I turned stalled search into sales.

The Bleed

Broken tracking and product approvals left the team spending blind.

I Fixed

I repaired tracking, removed dead products and opened a cheaper route through Bing.

The Result

  • +123.22% Net Sales
  • +61.64% Blended ROAS
  • $150,246 Net Ad Revenue
  • Bing ROAS locked at 7.43x
Case Study 0890 days

+1,000%

Sales growth

B2B TELECOM · 3 MONTHS

I put FREEZVON on a 10× trajectory.

The Bleed

Irrelevant traffic was burning budget. Tracking couldn’t explain what converted.

I Fixed

I rebuilt measurement, search targeting and the buying journey across Google and Bing.

The Result

  • +1,000% Sales Growth
  • Google Registrations up +839%
  • Bing Registrations up +848%
Case Study 09Predictable acquisition

Buyer-first

Search acquisition

DTC PREDICTABILITY · GOOGLE

I stopped paying for casual browsers.

The Bleed

More spend meant more volatility—not more buyers. Wellness readers weren’t purchasing.

I Fixed

I separated brand searches and focused campaigns on people actively looking to buy.

The Result

  • Predictable month-over-month acquisition volume
  • Direct-purchase traffic locked
Case Study 10Profitable launch

+71%

ROAS · month one

DTC LAUNCH · ZERO LEGACY

I made the launch earn its keep.

The Bleed

Fresh products. No digital history. No time for a drawn-out launch.

I Fixed

I built catalog tracking from scratch and launched ads designed to sell immediately.

The Result

  • +71% ROAS surge in Month 1
  • Immediate profitable unit economics
Case Study 11Shopify → Claude

3 roles

Analyst salaries replaced

AI AUTOMATION · BACK-OFFICE

I gave Shopify a direct line to AI.

The Bleed

Finding a revenue leak meant jumping between platforms or paying for expensive analysts.

I Fixed

I connected store, ad and customer data to Claude so answers came from one place.

The Result

  • Replaced 3 human analyst salaries
  • Instant multi-channel margin diagnosis
Case Study 12Meta → GA4

100%

Manual reporting removed

DATA FORENSICS · GA4

I killed the spreadsheet reporting loop.

The Bleed

Manual exports left teams guessing while ad costs quietly ate into returns.

I Fixed

I automated daily Meta cost imports into GA4 and aligned campaign tracking.

The Result

  • Real-time ROAS & CPA visibility on single dashboard
  • 100% manual reporting drag eliminated

Your numbers next

Still paying for growth that doesn’t pay you back?

Show me the numbers. I’ll find where the money is leaking and tell you what to fix first. No pitch deck. No vague strategy.